Instead, the film won eight Oscars and also set the global box office on fire.Īs Duncan J. Or take the case of Slumdog Millionaire, which almost did not release in the theatres and would have gone straight to DVD. The first print run was just 1,000 copies, of which 500 were distributed to libraries.
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Rowling’s first Harry Potter book Harry Potter and the Philosopher’s Stone, was rejected by a dozen publishers until Bloomsbury agreed to publish it. Check out the convenient and affordable plans we have for you here. The point is that when it comes to cultural markets, it is very difficult to figure out in advance what will work and what won’t.Ī digital subscription to Mint can be yours at just ₹212 per month (get up to 15% off with bank offers). Till September 2015, only a handful of films- PK, Bajrangi Bhaijaan, Dhoom 3, Chennai Express have crossed Rs 400 crore globally.” And Sholay’s success was so big that it did that kind of business in India alone, in days of single-screen theatres and no multiplexes. How do things look once we adjust for inflation? As Chaudhuri writes: “As per economic estimates, inflation occurred eighteen times in the last four decades, which would put just the domestic gross collection of Sholay at Rs 450 crore. As Chaudhuri writes: “In its first run, Ramesh Sippy estimates Sholay made a staggering Rs 25 crore.” Also, it “made more than eight times the production cost-which was the highest ever at that time.” Of course, film critics and Sippy himself turned out to be wrong, and Sholay became a money-spinner. To which Chaubey replies: “I’ve seen it so many times, I don’t know what to think.” Alter asks him if he is happy with the film.
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Vishal Bhardwaj’s Omkara was about to release and Alter was talking to Abhishek Chaubey, who co-wrote the movie and was also its associate director. There is a little story in Stephen Alter’s book, Fantasies of a Bollywood Love Thief, which shows this rather well. In fact, creators are so close to the product that they lose their sense of judgement.
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As Shekhar wrote: “He probably didn’t want to share the losses that seemed imminent.” Writer and film critic Mayank Shekhar in a 2014 column in the Open Magazine, had said that Sippy surrendered his financial stake in Sholay as the cost of production was going out of control. Even Sippy seemed to have lost faith in what he was making. Trade Guide, another magazine, referred to the film as ‘ Chholay (chickpeas)’, insinuating that the return on investment on the movie was going to be very low.